Back in 1999 four young men of the Haida nation founded a cafe on the Queen Charlotte Islands in British Columbia. They decided to call it "HaidaBucks".
It seems obvious to me that they were mocking the name and logo of Starbuck's corporation.
Starbuck's eventually took notice of this and filed suit.
So why is this news? The owners of HaidaBucks have rejected Starbuck's offer to help pay the cost of the name change and retained Joseph Arvay to defend them.
Is Starbuck's willing to go to court with four young mediagenic Native men to defend their brand? We'll see.